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The Inhlanyelo Hub ide8tion course introduces UNISA students, staff, and alumni to the world of entrepreneurship. It will introduce members to the world of ideation. Ideation is the creative process of generating, developing, and communicating innovative ideas, where an idea is a basic element of thought that can be either visual, concrete, or abstract. In the ideation phase, you will explore and come up with as many ideas as possible. Some of these ideas will go on to be potential solutions to your design challenge; some will end up on the reject pile. At this stage, the focus is on quantity of ideas rather than quality. The aim of ideation is to uncover and explore new angles and avenues—to think outside the box. For the sake of innovation and creativity, it is essential that the ideation phase be a “judgement-free zone”.